Ron Paul: "Restore America Now"

I will be writing my image repair paper on Ron Paul.  I chose this candidate because I've always been interested in him, but never really knew why, or really much about him. 

When I first started surfing the web for ideas on how I could possibly give input into his campaign and image, it seemed as though an overwhelmingly large amount of his strategy consisted of trash talking his opponents. 
For Example:  Paul's disapproval of Santorum

I mean, I know that every candidate makes a snide comment here and there about an opponent, but it seemed to me like Ron Paul did a lot of this. Through my continued research, I developed four specific flaws in Paul's image that I will be attempting to offer solutions to through examples from the past. 

Ron Paul's image issues include:

1. Has difficulty appealing to voters of all ages, relates more to an older crowd (although he is working on this).

2. Going unnoticed in the ballots; not receiving enough media coverage.

3. Focusing more on tearing down his opponents than on his own campaign.

4. Paul doesn't utilize his social and online media as he should.

Ron Paul 2012

I will be looking specifically at Hilary Clinton and Barak Obama, as they were both relatively unknown at the beginning of their presidential races, and by utilizing online and print media effectively, they became very popular and respected.  Like Paul, Clinton and Obama both had hindering factors that led people to question if they were fit for leading America.  Gender, Race and age are all prominent concerns when analyzing the presidential race for these three candidates.
Fan Site

Ron Paul uses his, "Restore American Now," slogan for the 2012 presidential race.  This platform expresses Paul's concern for where America has headed and his longing to restore it to what it once was.

Although Paul had had trouble relating to younger voters in the past, he has been making some progress in this area.  He will actually be speaking at Texas A&M Tuesday, April 9.  I would LOVE to make it to this rally if at all possible.  One of my friends is going, so he said he would take pictures for me if I can't be there.
Visit to Texas A&M

Conclusions:
1. I found that while Ron Paul suffered no rea crisis in the recent past, his overall approach to the presidential race is a little backwards.

2. He must begin to utilize both traditional and new media outlets in order to promote himself in a different and more attractive way.

Ultimately, image repair tactics are a valuable tool that any public person must be fully prepared to utilize.  In the case of Ron Paul, his traditional ways may be hindering to his overall image.