The Changing Media Landscape

We had the opportunity to hear Jay Hicks speak about how media in public relations is changing at a rapid pace.  Hicks is the Director of New Media at CBS Affiliate KWTX-TV.  He has an extensive history in communications and oversees all of the station's efforts in online and new media involving developing and executing content on multiple platforms.  The way we now communicate is much more interactive than it was in the past, and is now a two-way conversation.  Hicks spoke about how we can promote ourselves in the best possible way, and be remembered by employers.


I thought what Hicks said about being a "digital story teller" was very interesting.  I've never really considered creating a video resume, but after seeing some examples, I've realized that they would in fact make a lasting impact on future employers.  I realize how important it is to stand out at an interview, and in this day and age, you must do something drastic in order to be noticed.  Hicks stressed the importance of good writing and an interactive resume.


He spoke of the three C's, including, credibility, which is the power to inspire, control, the power of command, and lastly, charisma, the power of personal charm.  As I have just recently had an interview, this talk proved extremely helpful.  I was able to spice up my resume a bit and remember how important the correct form of communication truly is.


Hicks also discussed the need for some type of branding.  He said we must consider:
1. How does our message use verbal communication?
2. How does our message use nonverbal communication?
3. How can either be  made stronger?


He also encouraged us to keep several different blogs.  A "me" blog, passion blog, a professional blog, etc.  Hicks main point was to just keep up with social and interactive media.  We need to market ourselves as though we were a product.  Innovation and new ideas are what will get us a job we really love.


I look forward to creating new and innovative ideas for my resume and PR career!